HRP Recruitment
‘Sterling has helped our business start conversations with companies that we had struggled to break into for years” Neil CEO – HRP Recruitment
Building Careers Australia
‘We were shocked at the speed of results, would deifinetly reccomed Sterling Group for lead gen” CRO Chris – Building Careers
Paul@sterlingtalentgroup.com
Fast turnaround times
STG specialises in getting you in the room with your key propsects and can prove it in less than a week.
No minimum spend, or lock in contracts
We connect world-class talent with opportunities worldwide, ensuring transparency and ethical practices at every step.
STG
Sterling brings over 15 years of experience in frontline sales and lead generation, managing both short and long sales cycles across enterprise and mid-market accounts globally. We engage with stakeholders at all levels of seniority to deliver results that drive growth
Your Trusted Partner to secure you the time with your key prospets
We only ever partner with a small number of clients at any one time to ensure we can deliver
Trust our team
- Proven Enterprise Sales Background 15+ years of frontline sales experience means we understand exactly what qualifies as a real opportunity — we don’t just book meetings, we open doors that convert.
- We only partner with a select few clients — those we believe bring real value and a mission we can get behind. That’s how we ensure we deliver what others only promise
- Strategic Targeting, Not Spray-and-Pray: Every outreach campaign is tailored to your ideal customer profile, using insight-led messaging that resonates with decision-makers across enterprise and mid-market accounts.
Founder-Led Execution, Not Just Oversight
- Hands-On Leadership That Delivers
Unlike many lead gen firms that delegate delivery to junior staff, we operate on a founder-led model. That means you’re working directly with someone who’s spent over 15 years closing enterprise deals and understands what makes outreach truly effective. This hands-on involvement ensures every message, every contact, and every booked meeting is aligned with your commercial goals, sales cycle, and target persona. You’re not just getting meetings — you’re getting high-quality, sales-ready conversations that your team actually wants to attend.
We won’t let you down Cost comparison: Hiring internal SDR’s / BDM’s vs Sterling Talent Global – Pay per meeting booked £250 (attended) model
With employer costs continuing to rise, many companies are increasingly turning to external consultancies to support lead generation
When evaluating how to build pipeline, it is important to look beyond headline salaries and assess the true cost, risk, and return of each approach
Many lead gen consultancies will charge you on meeting booked, we charge you only on when that meeting has taken place.
The comparison below provides a clear, commercially grounded view of the financial impact of hiring internally versus adopting a performance-based meeting model
Internal SDR true cost
Typical UK SDR fully loaded cost:
| Cost element | Annual cost |
| Base salary | £35,000 |
| Bonus | £10,000 |
| Employer NI | £4,830 |
| Pension | £1,050 |
| Software and data | £4,000 |
| Equipment | £1,500 |
| Management overhead | £5,000 |
| HR, office, overhead | £3,000 |
| Total annual cost | £64,380 |
Typical output: 180 meetings per year (which usually takes 3-6 months to ramp up) based on 3-4 meetings a week booked (half of which wont event attend)
True cost per meeting: £357 (x 2 based on no shows)
Sterling Talent Global model
- £250 per meeting, paid only on attended
- No employer risk
- No ramp time
- No management overhead
Cost per meeting: £250
Direct financial comparison
| Metric | Internal SDR | Sterling Talent Global |
| Cost per meeting | £357 | £250 |
| Annual cost for 180 meetings | £64,380 | £45,000 |
| Annual saving | £0 | £19,380 saved (x 2 for now shows) |
| Fixed cost risk | High | None |
| Ramp time | 3 to 6 months | Immediate |
| Performance risk | High | None |
Executive level value proposition
For the same 180 meetings per year:
Internal SDR cost: £64,380
Sterling Talent Global cost: £45,000
Direct saving: £19,380 (30% reduction) x 2 for no shows booked by an SDR
Plus additional hidden savings:
- No recruitment cost
- No training cost
- No underperformance risk
- No management time required
- No employee turnover risk
- No dismissal challenges (Stop using Sterling Group whenever you want)
Internal SDR is a fixed cost regardless of output.
Our model is purely variable.
If you only need 100 meetings:
Internal SDR still costs £64,380
Sterling Talent Global costs £25,000
Saving: £39,380 x 2 when considering no shows / unqualified meetings booked by an SDR
Summary
• These comparisons are based on a conservative £35,000 SDR salary
• In reality, true employment costs are significantly higher, especially when hiring experienced Business Development Managers
• Internal SDRs still cost you money when meetings result in no shows, wasting valuable sales time
• Sterling Talent Global charges £250 per attended meeting only
• No fixed salaries, no employer costs, no performance risk
• You pay only for meetings that take place
• We partner you exclusively with experienced, seasoned sales professionals
• Your brand is represented properly and meetings are commercially relevant
• Replacing just one permanent SDR typically delivers £40,000 to £80,000 annual savings
• With no recruitment fees, no training burden, and no office overhead
• Our proprietary AI driven system increases connection rates and live conversations
• We prioritise high volume, targeted phone outreach
• We leverage premium data platforms including Cognism
• We do not rely on mass email campaigns
To reach out to discuss how we can help you with lead gen and booking meeting email Paul the founder at the below
Or use the below link to book a meeting
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